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So you have mentioned many stages to creating one of these types of videos. So I suppose we start at the very start, you mentioned preparation. Would you take us
Okay. So Chris, he enjoys football? Does he have a group? Liverpool. Liverpool. Okay. And is there an opposing team that simply, it's just a competition? There is a Coupole probably the biggest ones. Manchester United, that everyone understands. Okay. So Liverpool, Manchester United. Okay. So there is like some friction rivalry. Okay. So first thing is like, fine, if we are going to really produce a video, we need to get a purpose of the video. The number two is that we will need to identify our audience. Who Do we need watching this video? So I'd say it would be people that are Liverpool buffs like your brother, like hardcore Liverpool. Okay. And then we need to start breaking down of some of the things that they, they sort of rally round that would get them excited. And what could be one of these things that you'd think, well, beating Manchester United goals.
How you'd then strategy that. Yeah. We did a lot of research. We do a great deal of preparation. We would like to start executing on these things. There's a formula for each and every video, and uh and this formula is exactly what creators need to make for themselves. And there is a few elements for this formula it, which it's universal for everybody. The first one is, and that we already prepared for is a hook. We need to catch their attention. That hook is different on youtube versus Facebook. Allow me to give an illustration of that to you. Much like on youtube the hook will be like five seconds. And on Facebook it's gonna be entirely different because you are, you may have sound on or not. As you're kind of flipping through their feed and you only have a , a, maybe a second.
And even on Instagram, it's likely to differ. And so looking at that, it is similar to that hook is like the part. And I'd actually place a lot of effort and energy to attempt to work out how you are going to captivate people's focus and how you suck them into the content. Now that after that, after the hook, you can actually reinforce your brand. Therefore, in case you have a brand, you might have a element. This can be an optional item. Uh, it depends on what kind of video content you are producing, you know, also, and then two, you are moving into the meat of this content. Now here's something that I discovered over, you know, 40 some odd billion opinions. It's like folks have a tolerance to observe. And I, I have been around Facebook, although whether you've dropped in this class, I really don't know and I've never turned on the sound.
Concerning make one of these? Yeah. And it's really interesting because a great deal of people, they are more about performing instead of preparing. And I discovered that if you really want to be successful, it how you're going to do it. So I always like to start to determine why I am creating the video. It ought to have a very specific purpose. Um, I think it'd be really relevant to have you go through this procedure. What does that sound great? Okay. Let's just say that you're attempting to sell some merge. Okay. And you're attempting to sell it. You've got whatever or some product. Okay. So tell me somebody that you know very well. Um, besides Joey and David, my brother. Okay. So your, your brother David. Okay. Chris. Brother Chris.
Of course. Yeah, that is logical. Okay. So speaking about movie editing from kind of my expertise and I am not a professional video editor and I know just how much work goes into doing lots of the things you state, you know, thecaptions Mimi finding, actually just placing titles at the top and bottom of your movie can take hours to get some people and a few people watching this might not have any clue how to do this. So I suppose in that respect, is it worth? Could it be worth the time to sit down, possibly put with someone to sort of, We're going to discuss the one type of video in order to blow off your small business, you have to have, but not about what that video is. We're also going to discuss make and the way to structure that movie too. Let's go.
Now presumably you would take the content you simply shot with Reese in your telephone or anything to an editing suite or to some post creation. I suppose. Can you kind of want to talk about what you do at that point yet? Prepared to distribute
You might have two or three distinct versions of a movie and you can test it to enjoy, like seriously what we do is we'll just throw a couple bucks behind it and also see how it converts. If it converts really well, you don't need to devote that much money to work out if people actually click on it, engage with it, just how much they watched the movie to find out whether it actually works. And thus spending the time in post to creating your video really engage with the viewer and actually connect with them on an emotional level, it gives you a greater chance for them to share.
Hey that Jamie here and on behalf of the Click [inaudible] team, welcome back into our movie show where we're discussing video, but specifically the types of video you ought to be generating to drive more gain and more cliquey worthy video views to your small business. In the video we discussed this marketing industry's state. Basically what's working by today when producing video content. In this video we are going to go over the video content in a bit more detail and discuss about how to make the one video you should be generating right now to drive more clicks, more visitors, and more earnings on any product or service which you are offering.
So Darryl, at the very first video we discussed briefly on the sort of video content you ought to be generating, what favor for anyone that didn't see that or simply to refresh some memories, what type of video? What sort of movie is that, if there's one movie you should create um, as a business? Yeah, for me it is a social video and two to sort of take that a bit further then, um, and sort of briefly remind everybody which type of video that is. Can you describe what a video that is social is, but also why that type of video is so important?
However, the algorithm on youtube otherwise, you know, you'd do it otherwise on, on Instagram and distinct on Twitter. But Facebook, I feel a lot of people that are seeing this video need to capitalize on this and that's a simple way to say, hey look, if you can get this page which has a reach of let us say you know, 10,000 enjoys that they actually posted it, who knows just how many of you is they're likely to get. Um, and, and you sort of reaches out to these different pages submitting and all the analytics gets where it moves back to your video. Yeah, it's really cool. No, that's cool. Now with approach, like for me, I enjoy organic, but you have infused it with, with paid advertisements. Advertisements by far is the most effective method to get into at the ideal time in the front of the right people. And if you understand what you're doing, it could be very powerful. We are doing a video around Liverpool, right if you don't understand what you're doing, it is still be effective because whenever you say, okay?
video.
You are good. Uh, honestly, in the event that you truly want your movie to be viewed, you will need to actually have of how you are going to distribute it, a preparation stage. So back at the phase, you are like, okay, who's going to discuss this video? How are you going to engage with them? You know, is it going to be achieved through advertisements organic or is it going to become a strategy in which organic being done by you and adds together? Uh, for me, I only love other stations on the market. I love other pages on Facebook reason they need to feed the algorithm. They will need to actually obtain their posts outreach. And so a great deal of people are willing to talk about your video. Uh they are, they are able to cross post your video. And so it's like coming from their page and it's like an actual content it isn't theirs.
Perhaps you've never, you simply watched thecaptions and stuff like this? I really do. I grab myself. I am like, why did not it turn on it? Nevertheless, it's so much better using salad. Right. But it's like individuals consume differently at various times. Um, but what I discovered is if you can hook themif you can get that hook, whether it's about Facebook, on Youtube, on Instagram, you actually have them for 20 seconds and that 20 seconds should be your gold. It is like you need to reinforce that hook or you need to strengthen what your value proposition is to get them in, whether it is a title or a thumbnail or however you are pulling them into that video. Um, you need to reinforce that because if you don't, you're going to have the hockey stick on effect. That means the people that begin washing it begin to depart, you know, and you not going to get anyone watching it.
We are talking about shooting content, we are discussing adding texts, adding images, animations, and we are also talking about adding captions, Emojis, all of that stuff can be constructed and edited it right inside of [inaudible]. Now, the most important reason we built clip Ian was that it's available to absolutely everyone and we are talking even if you've never produced a video earlier, you would like to get into movie creation for your business or you are an expert, it is possible to produce what you can create anywhere else right inside of Klipfolio and what is more, even in the event that you don't want to shoot your own content clippy or gives you access to a comprehensive library of movie clips, images and audio, she is able to pull all this stuff together to create videos. We'll also throw in customizable templates. Therefore, in the event that you fill in a bit uninspired, by way of instance, you can simply grab one of our pre done templates, then alter the text along with the colours, upload your branding and your doing clip. Eao is the video creator and it is going to change the way both novices and professionals produce video moving. We can't wait to show you it, so be sure you enter your email below. In the video, we're likely to pull back the curtain on reverse Filipeo and really show you how it's likely to change the way and the way this platform works. We'll see you.
Right, right. And one thing which I found is even when you've got a video that is performing quite well, you know, um, the way in which the algorithm works on Facebook and other things, it is like maybe in six weeks or seven months you do another cut and upload it, learn from what you have, all of the data that's there and say, fine, what should we edited this down since we had a kind of a fall off here. Perhaps we add, you know, something to pull them visually here. You can do that. And, and in which you are in a position to do it you are in a position to be successful because people will tend to overlook what they really saw, you understand, from six months ago.
It may kind of look like it is theirs. And that's a matter. So return to your case we said, hey, if we're going to actually make a video about your brother and his football team about Liverpool, whether it's good or bad or whatever, I would like create a list of each, uh, webpage on Facebook on Instagram that will be pro or con. You know that's who we want to contact. And believe it or not, you know, getting, uh, those relations with these people is a means to have growth. And I discovered that if you can get like six or five or 10 channels or pages which are like yours who are willing to talk about your articles, I mean that explodes your, your growth, that hastens your, your reach and you're going to have the perspectives that include it if you truly have done a great job with your video.
Alright. Ready created the video. So we don't load it now. Yep. That you'd say the Majority of the people and say, alright that supply
Or even linkedin. Yeah. And so that's part of this prep preparatory stage, right? And what we're attempting to do is figure out, okay, here is what would work on Instagram. Maybe there is something or a hook which's a bit better on Facebook and here is something different on youtube. So that you may have the meat of this material be the same. But you're really shooting on the movie it delivered is a tiny bit different. And where you planning that's, uh, you know, the strategies to connect on different platform.
And what's the first thing which you believe he is going to do? Probably share the movie once that connection with the movie fills. He's going to discuss it with not only one individual, but he is gonna discuss with everybody that really enjoys what is happening, you know? And so that there's absolutely critical. Then the next issue is, uh, actually hoping to explain what is a fantastic hook trigger just like you literally only have a few few seconds to catch his attention. And I believe, okay, what do we do to catch his attention without audio within a few seconds? You know? And, and perhaps it's a caption above the video which says, you understand, Liverpool's sucks. Yeah. I presume, I think he'd see this video. You know what I'm saying? And I think he'd have to be sucked in as he tried to determine what's going on in that video.
It's like once you find something cool and you're like, hey, you have ta check out this. You know, we must do that. We have to this digital word of mouth. And that's that is exactly what the videos that are social do and where it's so powerful. And after the center, essentially of the content, you have to have a call to action. Um, and, and you might not think, well, though it is a societal video, I am not really doing it , you know, it is simply more of an inspiration or it is just a [inaudible] or anything. Since are that call to action is still still key? Like when we spoke about what is the intention behind the video remember? Or when it is to market products, we need to hit that button directly below the video or to push them into a landing page. Uh, you know, or whether it's for inspirational, perhaps it's like something or a Hashtag to combine a cause, I mean the list goes on.
Well let us just target everyone that likes Liverpool, right? And let us target everybody that doesn't like Liverpool. And let's see if we can find some, a few things. And it'll be really interesting if you infuse only a small bit of money, although I believe that you could do that with . The outcomes. It's possible to get your own gently. Definitely. So I think those secrets, uh incredible and, and anybody features an overview or a blueprint to make in not a video publication. And for anybody watching this right now, we put together. Um that whole blueprint, um, a few things that are distinct we did not fit into this movie, um, that you can actually grab beneath this video.
So it's like getting those hooks. And then two, there's those hooks within the movie. Like he got himyou have to fortify whatever that title is. And so I give that some thought. Um, and that is essentially the stage before you move onto the next step. But there is one thing I really, really consider is what, what origin of moderate are we going to use? Is it going to become a better Instagram one afterward than Facebook? Is it going to be much better on youtube or on Twitter? You know, just like you got to examine the platform of that you're trying to achieve and what's likely to be the ideal way. Now, one of the biggest errors, it's like, well I'll just distribute it everywhere, you know, and you are making a video seeking to go on each stage and that's a huge mistake. Yeah.
Yeah, like, like the video portion of the video editing is so crucial. It can either break or make a video. Um, it doesn't matter how amazing your script is. It doesn't matter how amazing your production and your camera is. The editing is where it the rubber meets the street to see if it's going to really work or not. And for mepersonally, once you're in a position to do it, it's worth the sources worth the time. And when you put it together, it will convert a great deal higher. Um, and that in the end of the day, that is by far besides homework, uh, you know, the preparation stage and it is like the implementation stage to the editing is the most critical.
So we have discussed the first phase of getting ready for a video planning of movie. We then proceeded creating the video and to clearly production. Can talk a bit about
When you truly have those bullet points of things that would actually get there, get there, get them something which's happening, then try to think of what value can you truly bring that individual. So there you can attract value. Uh, with movie content you can aspire, you can educate or instruct, entertain, and occasionally when you are really good you can do all three in precisely the exact same time or you'll be able to get two of these. That is when you're really, really good when you're really giving it lots of thought inside. Now that being said, as soon as you do that, I try to figure out what value you are likely to attract to your intended viewer. Yeah. And bring some type of value I attempt to bring those bullet points. So whether it is like making devotion to his staff or talking how bad the other group is, that's some value he'll actually find.
So with that, simply to kind of go into that, and do you load the movie first to your webpage then contact all of these are the pages to allow them to know it is never, or do you take a different approach? Yeah I do that in the stage. I understand I, the videos come in and so I achieved whatever or since it might take a couple of weeks to get ahold of everybody. Uh, and who knows, maybe you're like, Hey, I will share your video if you share mine kind thing. If you are doing PR crossposting right that is not a bad thing. Where the weight is uh, simply to share a video is not. Like you have to cross it and you have to give privileges to cross post your articles to them. And the same for, you know, you are posting their articles, but that is kind of the key on Facebook.
Yeah, that makes sense. And as soon as you've been through these phases a few times I suppose from looking at these three phases, and you do different edits which is vital as you state. And many of us might, you know, she movie, I've been guilty of this in the past and it'll throw up thinking it's ready without much post stuff that is edited. However, now I can see just how important it is to do versions as when you find things that work, you may just continue after that blueprint repeatedly and over again.
That makes sense. Makes Sense. Okay. So that makes total sense. Um, but one thing I wish to circle back on really fast is that you mentioned if you are creating video and among the thoughts everybody has, I mean, I've had this before when I've created videos, I will only share the exact same movie anyplace. Would you elaborate about why this is a bad idea? And that's a type of a idea procedure that is bad.
All you need to do is opt in, pop up your email in there, we will send you that guide. So throughout this movie along with the very first video, we have talked a lot about producing the ideal video and that includes everything from naturally prep, right the way through to actually shooting the movie and then obviously the article of where you have got to edit the video up in the right way and to get the best distribution. Now that all is very, very hard for most people. Most individuals don't have access to camera equipment that is expensive to shoot film content. As an example. Most individuals don't have the skills or access to use complex editing software and that is the reason why we construct Klipfolio. Klipfolio is an internet based creator that essentially allows you to make amazing looking videos. Just in the two videos we have discussed like the movies in the palm of the hand.
The post production is probably the most important aspect of getting a really good piece of video on the market. And the reason is because you put a great deal of work in preparing, you spend a great deal of time doing production, but actually where the magic is is actually getting the elements which will really engage. And then the edit um, is pacing will keep people's attention the whole time and you are able to create pacing. Like we are uh at is, we are trying to figure out how we're going to disperse it. We would do it otherwise than on Facebook. As an example. Because that's the way that it is on youtube, we'd be in a 16, nine ratio on youtube. Right? And, and then to, uh, we would not always burn off in our captions. We would really upload caption files right to youtube itself.
But on Facebook we would like to burn it because some people do not have that choice on and you ought to be certain when they are scrolling through it, you are grabbing that focus. So he's like? Exactly. And it's like the ratio we wish to be a one by one ratio of square ratio. Right? So what other elements that we can actually add to that file? Can it be like to make it more of a meme where we are placing texts that the start of the end, um, you know, is it really engaging with distinct, several types of elements? That is the things you've got to look at when you're doing the movie edit. The thing that I love is we have various options like cause they're called to action, we will need to , we did four or five distinct versions and when we did the production right.
So when we speak about moving onto each stage, I believe that really is, this is quite important also. There are clearly, well I think there are just two elements you may tell me otherwise. The biggest one that people think of is the ratio of the video. So if you create in one video, you have got to think about that transcribes into each of the other ones. But is there other, anything else you would type of want to be aware of if you are going to be generating content for state, Instagram or Facebook
What's that all for production? You know, like a lot of people place a great deal of thought concerning how things come together and just like what type of camera to use and so forth and so forth. However, I think for me it is like be flexible. Even though that we Internet Marketing Product Reviews prepared, when you're really doing the movie you're likely going to have a script and have like this you are going to have things come to you. They are like, oh, this could be a great deal better if we did this and you also know, shoot at different variants. Just shoot some different variants Just like you've got time. Hey, maybe this will function better than this. And you also know, that will aid you with the, the post production stage.
Or when we think of gamers, maybe Mohamed Sala, he is, that Liverpool is greatest player could possibly be hitting scoring against United, I don't understand. Yeah, yeah, you can do clips such as that. But even talking about they love, you understand, Liverpool, correct. And, and also theessence of it. Um, so I love to attempt to recognize a couple things. All these are of what could really that person that when he sees with movie resonate with bullet points. And two, I really do research. Just like I wish to go out there and also understand just how well I know somebody, I'm like, what's happening out there? So I do a little research online seeking to see whether there. Uh, especially when it's dealing with the issue at hand. So like for Liverpool, is there anything that's going on that would be in the news which would be relevant to, to the movie today?
And thus you must reinforce it. And, also that stage when we were talking about your brother, it is like in the event that you add one of the other elements that resembles, yeah, yeah, I like this video. You know, you are like, totally go from there. That's where he'll stay on just a bit longer. And if you get 20 minutes, if he will get to that point and really feel some type of link to the movie, they will watch another minute, doesn't subsequently result in more engagement on the movies as well. So then they'd be more prone. And 12 comments are seen by us. Yeah, absolutely. It's like as you're connecting together and you are talking their language however you are going to it, you are connecting with them on an emotional level and that they feel part of something and they feel just like dumb. It is like some thing that humanity feels bound to perform.
Absolutely.
You know, before we do that, there's a lot of people that begin recording and pick up a camera which may be among the worst things you could do. And there are stages, like you mentioned, there is a stage of preparation, there's a stage of creation, there's a stage of post production, and then there's a point for distribution. And every one of these stages are critical, uh, and they function in harmony together to get your video being seen. It's like you have articles and you can share it on other programs, but it needs to be changed. Yeah. Because how you view on Instagram differs. You see on Facebook and you view Youtube, how different, the way you view onLinkedin or Twitter. And so at the end of the day, what we need to do is really understand how folks consume content on that, that stage and make content which would actually operate. Uh, and that's, that is the difference. You can go and say, fine, I can take some of this. It's like you may have a 10 minute video on youtube, however you're likely to only slice out maybe two minutes or three minutes , on Facebook since it's going to execute a lot better like that.

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